Strategy Driven

JANUARY 7, 2011

Include Your Video in a PRWeb Press Release – spend the extra cash and embed a video in a press release, if a media outlet is going to run the printed word, many of them will also carry the video. Google reports an 80 percent click rate on videos that appear in the search results. What’s been happening because of what you’ve been doing?

Video 50

Video Marketing Mix Press Release Engineering 50

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. Paid and earned get most of the attention, but the new battleground is going to be owned media. If you want to get ahead, and stay ahead, you need to rethink your owned media strategy. Social media is usually treated as owned and earned.

Media 8

Media B2B Disintermediation Content 8

Strategy Driven

NOVEMBER 29, 2010

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn’t mean you have to take an either/or approach between it and more traditional methods. Do what works!

Wilde 62

Wilde Tactics Advertising Brand 62

Strategy Driven

DECEMBER 6, 2010

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn’t mean you have to take an either/or approach between it and more traditional methods. Make sure that your staff is a differentiator for your company.

Wilde 50

Wilde Real Estate Discount Advertising 50

Strategy Driven

FEBRUARY 7, 2011

And if you’re a hiring manager, you may have found that the best way to shrink that pile of résumés on your desk is to weed out the seemingly ‘overqualified’ workers first. Combine social media with traditional marketing techniques for breakthrough results! Here’s why. Do what works! Not necessarily.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. Comparing marketing efficiency with competitors. Juan Díaz-Faes for HBR. trillion in 2014.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

JULY 15, 2014

Early last year, I helped craft a presentation for a gathering of senior managers at a clothing company. Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

AUGUST 9, 2016

Marketing analytics such as demand forecasting, marketing attribution models, market mix modeling, and media budget optimization. Surveys are also useful if marketers find themselves in an internal debate about two campaign concepts.

Survey 8

Survey Content Marketing Marketing Mix 8

Harvard Business Review

MARCH 18, 2013

To shed a little light on what it takes to manage this process, we asked a group of top CMOs and advertising executives — from Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike — a question: If you could solve one challenge in the advertising business, what would it be? We spend 74% at Adobe.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

JUNE 20, 2014

In yet another example, Caesars took the step of centralizing marketing and sales budgets, as well as decision rights, under the CMO. When making a purchase decision, customers use an average of six different channels, which are often managed by different parts of the organization.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

DECEMBER 24, 2015

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

B2B 8

B2B Media B2C Marketing 8

Strategy Driven

NOVEMBER 13, 2019

Be it your social media accounts, website or application, your tagline should be all over the place to represent your business. Pick the right marketing mix. Today, we have too many options to market a brand. We are no more limited to billboards, print media or tv advertisements. Mentions on social media.

Marketing 11

Marketing USP Strategy Audience 11

Harvard Business Review

NOVEMBER 24, 2010

He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. Cross-functionalizing the marketing mix to drive incremental revenue generation opportunities" isnt reflection (and heaven knows few breakthroughs ever lie down that path ).

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

APRIL 30, 2013

We''ve reshaped our marketing mix to reflect this new patient behavior. We spend half our media dollars to reach consumers searching for health information, and we have built reliable and useful experiences for those who come to our site.

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8

Harvard Business Review

AUGUST 14, 2012

The notion was that the managers attending would winnow it down for practical purposes at the outset of the workshop, and in the process gain a broad familiarity with the whole landscape of the topic. Online sentiment analysis for social media. Marketing mix portfolio modeling. Mobile or location-based offers.

Objective 11

Objective Attrition Workshop Retail 11