Harvard Business Review

APRIL 18, 2013

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. Collaboration Marketing Operations' How, precisely, did they do this?

Customer Intimacy 9

Customer Intimacy Supply Chain Market Segmentation Human Resources 9

Harvard Business Review

OCTOBER 24, 2014

Operations. When product-based companies add services and connectivity, operational requirements increase. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market. Human resources. These may involve new areas for the company (e.g.,

Productivity 9

Productivity Products Company Engineering 9

Harvard Business Review

AUGUST 8, 2014

Retooling HR makes organization leaders smarter by applying their existing sophistication about finance, engineering, operations and marketing to HR and talent decisions. Human resources Leadership Talent management' Yet this evidence is apparently not well-known.

Charan 14

Charan Finance Human Resources Supply Chain 14