In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. However, it woke up Coke who were forced to look beyond their advertising and instead at their operational strategy. The Pepsi Challenge was an interesting marketing case, but not a big business case success.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

FEBRUARY 4, 2015

Rule number one: don’t try to copy the giant’s strategy or its culture. There might be elements that are worth emulating, but certainly not the ethic of dominance, because by their very nature, small and medium sized operations have no clout. That doesn’t meant they can’t be strategically powerful. The leader cannot do it alone.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Human Resources. In the CEO Afterlife.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. In the heat of battle, there is a hell of an incentive to discount for easy market share, even by the most disciplined of marketers. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions. Human Resources.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

APRIL 24, 2017

What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. They divested both businesses and discontinued several other products including golf clubs and bags. Nike sales are 40% higher than they were just 5 years ago and profits are up by 65%. Nike is a Do Less Better company. 1 Big Idea .

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

JULY 17, 2011

This is the break from day-to-day operations; it is the organization’s future. Limit this to 4 or 5 existing traits and/or articulate the cultural goals that will inspire and engage the company’s human resource. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

JULY 24, 2011

Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. This often leads to change for change’s sake. Search My Site.

CEO 100

CEO Advertising Brand Creativity 100

Marshall Goldsmith

FEBRUARY 8, 2018

a holding company that operates seven distinct business. Top-rated Clinical Professor of Management and Strategy, Northwestern Kellogg School of Management. Agapol Na Songkhla – Chief People Officer and Executive Vice President of Human Capital Group at Thai Beverage (ThaiBev). Operations Group Baring Private Equity.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Strategy Driven

JANUARY 16, 2020

We are living in a digital era, and hence, online marketing strategies are promising. Utilize a variety of online tools available, including social media and email marketing. Industrial laundry businesses need to operate their business while minimizing impacts on the environment. Set the Right Price.

Industry 13

Industry Strategy Price Marketing Strategy 13

In the CEO Afterlife

SEPTEMBER 8, 2015

When I was a CMO and CEO, I operated with an entrepreneurial mindset that required taking decisions as early as possible. Not everyone or every organization can, or should operate this way. Entrepreneurial Mindset Power. Now, I don’t want anyone to think that I don’t value information technology. But, I’m a disciple of point #4.

Power 100

Power Competitive Advantage Airlines Information 100

In the CEO Afterlife

MAY 6, 2012

Johnson had launched Apple’s retail strategy and was the man behind the aggressive store expansion a decade ago. Right away, he replaced the chief operating officer, chief marketing officer, chief technology officer and chief talent officer. Penny instilled Ron Johnson as their new CEO.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

JULY 2, 2012

The new economy doesn’t operate that way. Sure, they work hard at improving their competitive positions within existing markets. Their horizon is markets that do not exist. The tactic that works best to defend or build share in the short term is price cuts or special discounts. Be forewarned, this tactic destroys profits.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

In the CEO Afterlife

JULY 16, 2015

Tight Strategies Don’t Limit Opportunity. Despite the necessity for precision in purpose and direction, I see more and more examples of senior business executives operating non-strategically. They Create It. We used to refer to this modus operandi as “doing business by the seat of the pants.”

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

DECEMBER 31, 2011

There has to be a break from day-to-day operations in the process. Strategic Plans have to start with deep strategic thought and the right conviction. A ‘do-more-of-the-same but better’ attitude will surely result in mediocrity. Why Mission Statements Suck [link].

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

MARCH 19, 2012

At this point I will gaze into my crystal ball and prophesize the environments in which 21 st century CEOs will operate, a decade from now. I know from my marketing background that the human brain can absorb only so much. Some of the changes I am prophesizing may initially appear to be challenging; yet, they offer opportunity.

CEO 204

CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

FEBRUARY 20, 2015

Jacobs Suchard Directors expected me to run their North American operation as an entrepreneurial enterprise, and as long as the returns were favorable, they assumed I was doing just that. During my tenure as a CEO, my Board of Directors never posed questions pertaining to corporate culture. I wasn’t surprised in the least.

Long-term 100

Long-term Download CEO Objective 100

In the CEO Afterlife

DECEMBER 29, 2013

HR’s product is the corporation’s human resource , the people required to build the product, produce it, sell it, ship it, invoice it and service it. Wal-Mart people can’t deliver that promise without a super-efficient operation. Within every successful brand is a core promise. Wal-Mart promises low prices, every day.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

Harvard Business Review

JANUARY 12, 2011

For it to be successfully implemented, your development project needs to be accepted into the operations side of the business. This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way.

Innovation 15

Innovation Brand Project Storytelling 15

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. We operate by the mantra of “use it or you lose it.” Aha,” say the savvy marketers. Human Resources.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Strategy Driven

AUGUST 3, 2012

There is a sense that company operations are out of control. Human resource administration, employee testing, behavioral research, executive search, talent pools, reorganizations, downsizing, executive outplacement, labor issues and negotiating. Management expresses a need for better internal coordination of company activities.

Review 57

Review Company Strategic Planning Industry 57

In the CEO Afterlife

MARCH 18, 2015

This vision establishes the principles for running a simple operation. Intuit develops financial and tax preparation software for small business, accountants and the general public. Their goal is to make accounting, simple. But Intuit isn’t a small business. billion and record earnings.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

NOVEMBER 4, 2012

The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego. This has come as quite a shock I can tell you. I think, I’ve come to the conclusion that the whole thing was a bit of a con. An elaborate hoax.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

MARCH 3, 2014

Caution is the operative word. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision' But, in no way should this discount the power of boldness. Bold needs a qualifier, a partner. Donald Trump is bold.

Human Resources 214

Human Resources Airlines Marketing Strategy Discount 214

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? But if you work in one of his companies, you won’t operate entrepreneurially. Human Resources.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 10, 2015

Strategy is Constraining. We used to call this mode of operation, “doing business by the seat of the pants.” Intentionally So. Leaders who walk away from strategic confinement take their organizations in incoherent directions.

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100