In the CEO Afterlife
APRIL 28, 2012
The latest thinking from the great strategists of the era – Michael Porter, Henry Ginsberg, Rosabeth Kanter, John Kotter. Human Resources. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Dispute Resolution.
Harvard Business Review
DECEMBER 2, 2013
Take the example of child sponsorships, highly popular as a marketing tool for many NGOs. This point has gone relatively unheeded in the US and Europe as the economic cycle’s impact on the job market has left people willing to accept any paid work.
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
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