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CMI Hong Kong: updates from the board

Chartered Management Institute

The session was entitled “Technology and Business Collaboration: Leadership and Management” and was moderated by Dr Alan Miller CMgr FCMI (former CMI Hong Kong Regional Board Member). The pandemic has boosted the application of technologies across both public and private sectors.

Webinar 98
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How to Actually Put Your Marketing Data to Use

Harvard Business Review

Instead of blasting a single ad everywhere, Big Data allows for incredibly targeted messages delivered to customer segments according to their very personal preferences and the specific media they consume. So marketers today have unprecedented “weapons” and “recon” in terms of technological tools and access to data.