Human Resources Media Porter Tools 
Chartered Management Institute
NOVEMBER 15, 2023
The panel speakers were CMI Hong Kong Regional Board Members Dr Paulina Chan CMgr CCMI (Chair), Derek Choi MCMI (Secretary & Events Lead), Michael Wong CMgr MCMI (Communications & Social Media Lead), Justin Leung (Board Member), Janice Tai CMgr MCMI (Board Member) and Dr Cecilia Tsui CMgr CCMI (Founding Chairlady). Like this article?
Harvard Business Review
OCTOBER 27, 2015
Instead of blasting a single ad everywhere, Big Data allows for incredibly targeted messages delivered to customer segments according to their very personal preferences and the specific media they consume. So marketers today have unprecedented “weapons” and “recon” in terms of technological tools and access to data.
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