The Rebirth of the CMO
Harvard Business Review
AUGUST 5, 2014
“We’ll spend a lot of time bringing product to market, but we need to plan for the fact that a launch gives us a six-month head start and no more,” says Gary Booker, CMO of Dixons Retail. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.
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