Leading Blog

JULY 26, 2021

We prioritized how to move the industry forward as a more mainstream, P&L-focused business. We designed our studios to look like high-end retail stores, such as Louis Vuitton and Dolce & Gabbana. Instead, we focused on our brand and how to flip the script on growing a business. Invest in first impressions.

Brand 290

Brand Mission Statement P&L Retail 290

Harvard Business Review

SEPTEMBER 27, 2017

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. At L’Oréal, CEO Jean-Paul Agon signaled the company’s digital transformation when he recruited Lubomira Rochet to be the chief digital officer and a member of the executive team. Here are five: Commit from the Top.

P&L 13

P&L Agility Fashion Media 13

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. Leaders of major CPG and retail enterprises readily acknowledge the difficulty of initiating fast action across silos. Image Source/Getty Images.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

FEBRUARY 9, 2011

They do this by building consumer P&Ls through cross-functional teams across marketing, sales, supply chain and finance, much like some companies have built account and product P&Ls. A great example of this comes from a major electronics retailer which identified Diva consumers via the 'wedding ring' technique.

P&L 14

P&L Supply Chain Retail Price 14

Harvard Business Review

JULY 17, 2014

Likewise, marketing wants to clearly quantify the impact of its long-term branding efforts while finance is more focused on macro-economic drivers of marketing performance, such as interest rates, employment levels, inflation and retail sales. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

AUGUST 5, 2014

“We’ll spend a lot of time bringing product to market, but we need to plan for the fact that a launch gives us a six-month head start and no more,” says Gary Booker, CMO of Dixons Retail. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

NOVEMBER 22, 2016

A similar story can be told in retail banking, insurance, credit cards, retail, and other industries. Effective cross-selling organizations, such as American Express, complement the P&L perspective with a longer-term, balance-sheet view of the business and a multiyear view of customer value.

Insurance 8

Insurance P&L Telecommunications CRM 8