Research: For Better Brainstorming, Tell an Embarrassing Story
Harvard Business Review
OCTOBER 2, 2017
It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: members should share any idea that came to mind, build on the ideas of others, avoid criticism, and, most notably, strive for quantity not quality.
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