Beware of Innovations from Daily-Deal Sites
Harvard Business Review
MARCH 25, 2011
Even when sweetened with incentives for repeat purchasers, jazzed up with time- or item-specific discounts, or offered through location-aware mobile devices, all daily deals are simply price promotions. One circumstance in which price promotions do work is when a company introduces a product to consumers. Dholakia is the William S.
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