How GE Stays Young
Harvard Business Review
MAY 13, 2014
For example, GE incubated an energy storage company (“ Durathon ”), which has gone from the lab to a $100 million business in five years. Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Product development: g etting closer to customers and moving faster.
8 
Let's personalize your content