Harvard Business Review

JUNE 8, 2015

Indeed, through any one airline, customers can have access to thousands of organizations across a spectrum of businesses such as hotels, rental cars, vacation resorts, cruises, and restaurants. This service could potentially be used in many industries. There need not be any limit on the number of partners signing up.

Airlines 8

Airlines Hotels Operations Open-book 8

Harvard Business Review

DECEMBER 13, 2017

As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. “We need a brand architecture that isn’t confusing to customers, hotel owners, or even our own employees,” said Anita.

Hotels 8

Hotels Case Study Brand Price 8

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. hotel brands — and was looking for more. “Stop acting like a teenager,” he joked.

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

FEBRUARY 7, 2018

For example, consider the following “brand twins” — pairs of legacy and newcomer brands that compete in the same industry. Vail Resorts remade their entire marketing strategy with a program called EpicMix. Most other ski resorts focus on promoting their snow-making abilities and giving discounts on lift tickets.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

MARCH 24, 2016

My co-author James Allen refers to this as waging war on industry norms on behalf of underserved customers, as Netflix did for video rentals, or to create a new market entirely, as Google has done, following its mission to organize all of the world’s information. We call it business insurgency. An example I love is how M.S.

Company 8

Company Venture Capitalist Long-term Hotels 8

Harvard Business Review

NOVEMBER 12, 2015

” A handful of industries have heavily invested to educate customers that prices will vary over time. We’ve come to expect fluctuating prices from airlines and hotels. You can buy right now or I can contact you when we are less swamped and our prices are lower.”

Price 8

Price Airlines Hotels Discount 8

Harvard Business Review

JULY 14, 2015

There are three cardinal rules in choosing the right metrics for measuring marketing success—and they apply to all organizations, regardless of industry, size, or maturity: Metrics should be easy to understand and use. ” ) drives its marketing and communication efforts.

Metrics 8

Metrics Marketing Real Estate CRM 8

Harvard Business Review

JUNE 28, 2016

For example, Expedia’s publicly described APIs (Expedia Affiliate Network) enable data integration across numerous partners that include almost all competing airline companies, thousands of hotels, resorts, rental car companies, and payment service providers.

Entrepreneur 9

Entrepreneur Airlines Construction Short-term 9

Harvard Business Review

NOVEMBER 27, 2015

InterContinental Hotels Group. Industrial conglomerate. Hilton Hotels & Resorts. Travel & Tourism. Marriott International. Travel & Tourism. Technology. Biotech & Pharma. JPMorgan Chase. Consumer Goods. General Electric. Standard Life. Barratt Developments. Consumer Goods. Online Retail. General Motors.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

JUNE 20, 2014

We have seen these forces at work in many different industries around the world, requiring a decidedly closer working relationship between the CEO and CMO. The marketing team at Starwood Hotels & Resorts Group also offers a good example of cross-functional cooperation in action.

CEO 8

CEO Marketing Hotels Long-term 8

Strategy Driven

MARCH 28, 2011

Conscious action, beginning with determining a set of shared values, can set up the necessary condition for encouraging a culture that will make an organization into a leader in its industry. It can even help companies avoid the high cost of layoffs—which then should no longer be a first resort to cut costs.

Environment 70

Environment Covey Airlines Mission Statement 70

Harvard Business Review

MARCH 29, 2011

Beatriz Soto greeted Fernando Ruiz, the COO of Alegre Hotels, as he stepped out of his taxi into the Cozumel sunshine. The hotel looked fabulous — five-star, just as they'd intended. She led him down a long corridor to a door marked "Hotel Manager." I'll put together a plan to get this hotel on track.".

Case Study 10

Case Study Hotels Price Decentralization 10

Harvard Business Review

MARCH 23, 2017

For a recently accepted article in Marketing Science , we interviewed five marketing executives from a variety of industries, all of whom expressed concern about marketing to consumers facing attention constraints. They further agreed that, in some situations, it makes sense to emphasize the same attribute as a competitor.

Brand 9

Brand Marketing Hotels Constraint 9

Harvard Business Review

AUGUST 4, 2011

Omni Hotels & Resorts used a blogger outreach program to promote its meetings and events business to a micro-audience of influencers ignored by its competitors, leading to hundreds of conversations and direct sales leads. So, success is no longer measured in millions of pageviews. Open Collaboration.

Marketing 15

Marketing Venture Capitalist Audience Competitive Advantage 15

Harvard Business Review

DECEMBER 8, 2016

The project—Park 007—was a James Bond–themed amusement park with artificial ski slopes, cliffs for bungee jumping, roller-coaster rides, indoor water sports, casinos, cinemas, and two five-star hotels. For two years the subsidiary had recorded revenue from the proposed € 650 million mega-resort.

Case Study 8

Case Study Decentralization CFO Construction 8

Harvard Business Review

JANUARY 12, 2017

And the industries he’s worked in — construction, real estate, hotels, and resorts — are among the least sophisticated in their use of information technology. The bad ones are more fun, so let’s start with them. So he’s not well equipped to understand the dynamics of automation-driven job loss.

Long-term 8

Long-term Outsourcing Real Estate Press Release 8