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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. In the era of technology, it is pivotal to create a social media presence to reach out and circulate the message to the masses.

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Organizational Transformation Requires Leadership at all Levels

Great Leadership By Dan

These high-performing organizations have integrated and aligned the six dimensions of strategy, people, process, technology, structure, and measurement to realize the transformation success and reap the planned business value. He has also held executive-level positions at Ernst & Young, Infosys, Point B, and Cambridge Technology Partners.

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How Mobile Technologies Are Shaping a New Generation

Harvard Business Review

Technology, of course, has also been a powerful influence on the Re-Generation, so much so that Bill Gates proposed that we call this next wave Generation I, for Internet. Gates has used the term to refer to children born after 1994, describing them as the first generation to grow up with the Internet. Mobile technology.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. Gen Z is already responsible for $29 billion in purchasing power and more than $333 billion in influence.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. Gen Z is already responsible for $29 billion in purchasing power and more than $333 billion in influence. Customer Need As a Catalyst For Purpose.

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Profit Is Less About Good Management than You Think

Harvard Business Review

Benjamin Graham , the father of value investing, seldom met the managers of the companies he invested in because he felt they would tell him only what they wished him to hear and because he didn’t want to be influenced by impressions of personality.

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Focus on Your Customer's Customer

Harvard Business Review

B2B companies serve a more complicated set of customer roles — including influencers, purchasers, and implementers — whose needs vary significantly. These included wanting more control across the various stages of their journeys, and feeling an increased sense of Portuguese culture throughout the airport environment.

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