Innovation Kahneman Marketing System 
Harvard Business Review
NOVEMBER 10, 2011
The most punishing innovations, they argued, were the ones that were easy to dismiss at first blush — simple, affordable solutions that took root outside the mainstream market. Yet, the innovator's dilemma persists. Capital markets is one explanation. That's not to say that there haven't been success stories.
Harvard Business Review
AUGUST 14, 2018
However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China.
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Harvard Business Review
JUNE 20, 2014
This popular triumph of the “ heuristics and biases ” literature pioneered by psychologists Daniel Kahneman and Amos Tversky has made us aware of flaws that economics long glossed over, and led to interesting innovations in retirement planning and government policy. What is system one and system two? Then make it simple.
Harvard Business Review
DECEMBER 19, 2012
Behavioral economists like Dan Ariely and Nobel laureate economist Daniel Kahneman would say the framing of survey questions reflects a desire to capture what's most important or detect emergent pathologies. The reality, of course, is that a perennial or chronic irritant almost always reflects a deeper and more systemic issue.
Harvard Business Review
APRIL 2, 2014
You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. A mini-glossary: beta is the amount that an individual stock fluctuates relative to the overall stock market, and the equity premium is the difference in expected return between stocks and a “riskless” asset such as Treasury bonds.].
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