N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. must all reflect high standards of quality.

Brand 271

Brand Blog How To Public Relations 271

CO2

JANUARY 2, 2011

His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). These are: Customer Segments – An organization serves one or several customer segments.

Business Model 141

Business Model Executive Coaching Execution Blog 141

LDRLB

MAY 26, 2014

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. Inevitably, when high-level forums are organized, the juniors, mid-managers and self-marketers infiltrate and take over… which chases us away.

Committee 54

Committee Learning-by-Doing Consultative Budgeting 54

Harvard Business Review

SEPTEMBER 15, 2014

When your leadership isn’t gender-balanced, it’s tough to have a balanced customer base. Lego’s somewhat tumultuous journey here will be familiar to anyone in a company struggling to tap into the female half of the market. Moreover, the girls who want to play with dolls and accessories are probably not Lego’s target market.

Management 11

Management Niche Marketing Retail Marketing 11

Harvard Business Review

NOVEMBER 14, 2017

The rich data set allowed the organization to create a new skin care product based on real-time consumer market through a consent-led platform. Before the rise of digital technologies, customer data was worthless to consumers. Customers were incentivized to send photographs of their skin to this company in return for a personalized product.

Content 8

Content Niche Marketing Discount Travel 8