Harvard Business Review

MARCH 11, 2013

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. And today the company has become more open in a number of areas, as the pressures of the market forces are forcing it to open up even further. Then to your credit, you bring up the paradox yourself.

Supply Chain 15

Supply Chain Open-book Software Niche Marketing 15

Harvard Business Review

MARCH 11, 2013

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. And today the company has become more open in a number of areas, as the pressures of the market forces are forcing it to open up even further. Then to your credit, you bring up the paradox yourself.

Supply Chain 8

Supply Chain Open-book Software Niche Marketing 8

Harvard Business Review

MAY 21, 2012

Facebook, I think, has been smarter about this than many others; they began with niche markets and gradually expanded outward. We're also seeing a bit of the "get big really fast" mentality that was so prevalent back in the day. The biggest sign-ups these days are from Baby Boomers!)

Media 14

Media Advertising Niche Marketing Business Model 14

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MAY 1, 2015

As Levie put it, “in this industry, people already think they have innovated if they have painted a grey wall green.” As Levie put it: “I think that when you decide on a niche market, what you decide on what you want to be doing, do that extremely well and don’t do other things.

Industry 8

Industry Hotels Travel Airlines 8

Harvard Business Review

SEPTEMBER 15, 2014

Lego’s somewhat tumultuous journey here will be familiar to anyone in a company struggling to tap into the female half of the market. Moreover, the girls who want to play with dolls and accessories are probably not Lego’s target market. In business, this is what we call a market opportunity.) That’s where the gold mine lies.

Management 14

Management Niche Marketing Retail Marketing 14

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. Inevitably, when high-level forums are organized, the juniors, mid-managers and self-marketers infiltrate and take over… which chases us away.

Committee 51

Committee Learning-by-Doing Consultative Budgeting 51

Harvard Business Review

NOVEMBER 14, 2017

The rich data set allowed the organization to create a new skin care product based on real-time consumer market through a consent-led platform. Before the rise of digital technologies, customer data was worthless to consumers. Customers were incentivized to send photographs of their skin to this company in return for a personalized product.

Content 8

Content Niche Marketing Discount Travel 8