Remove Innovation Remove Levitt Remove Marketing Remove Resistance
article thumbnail

Do People Really Want Smarter Toothbrushes?

Harvard Business Review

Decades ago, Harvard professor Theodore Levitt popularized the rationale behind why people buy quarter-inch drill bits: “People don’t want quarter-inch bits. Several years ago, Marc Andreessen, co-founder of Netscape and venture capital firm Andreessen Horowitz, wrote a famous post about the importance of product-market fit.

Levitt 8
article thumbnail

Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

Hiring my trainer made all the difference, and pretty soon I was reaping the rewards of resistance training again. Michael Levitt, CEO of BreakfastLeadership.com. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. John Jantsch of Duct Tape Marketing. Michael Hyatt.

article thumbnail

When Do Regulators Become More Important than Customers?

Harvard Business Review

While working with a huge Russian hydrocarbon company in Texas last year, our innovation conversation quickly zeroed in on customers. The innovation roadmap was hauled out and reviewed less in the spotlight of global opportunities than the cold reflection of domestic politics. State satisfaction mattered more than market disruption.