Harvard Business Review

JUNE 28, 2013

The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JUNE 3, 2011

Innovators have to deal with particularly insidious lies — things that people say that they believe are true, but actually aren't. Innovators working on new ideas often show early versions to customers to assess "purchase intent." That is, something that is just good enough to start the in-market testing process.

Innovation 15

Innovation Market Segmentation Porter Sharpe 15

Harvard Business Review

NOVEMBER 20, 2015

Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Innovative, proudly geeky Norwegian software company, Trolltech , an open-source pioneer, landed a contract with the mobile division of Sharp, the Japan-based consumer electronics global powerhouse.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8