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N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.
Engaging Leader
NOVEMBER 12, 2013
After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […].
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Women on Business
JANUARY 18, 2013
If you operate a home décor company that strives to connect to style-savvy urban hipsters but your website is cluttered, and very UN-edgy, you’re going to be perceived as anything but hip. The same goes for your print collateral, which despite the digital takeover still has a place in modern marketing. Or, big execution. Your website.
N2Growth Blog
AUGUST 9, 2010
All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. What about competing against the innovation of others that could cause the obsolescence of your product or service? Well actually, no it’s not.
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
Strategy Driven
DECEMBER 14, 2020
Determine the Cost of the Operation. Determine your Potential Market. If its market share or product offering is too strong and stable, it will be more difficult to enter the market. You should also be aware of industry-related regulations and laws, especially when it comes to taxes and permits. Identify Obstacles.
N2Growth Blog
JUNE 14, 2010
Few things are more critical to your efforts in increasing your revenue growth and corporate sustainability than understanding the value of disruptive innovation. “Me Too&# companies fight to eek out market share in an attempt to survive, while disruptive companies become category dominant brands insuring sustainability.
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