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How Startups Benefit From Experimentation

The Horizons Tracker

One might imagine the very act of entrepreneurship is one of rapid experimentation as one’s assumptions are tested in the market. The founders can now think about more radical changes, like innovation and new products… You make more changes overall, so [adopting A/B testing] doesn’t come at the cost of big ideas.”.

Ries 105
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Lean startup, lean company

Lead on Purpose

“I explained the theory of the Lean Startup, repeating my definition: an organization designed to create new products and services under conditions of extreme uncertainty.” This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

Ries 216
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How Big Companies Should Innovate

Harvard Business Review

They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business. However, I also pointed out a paradox: being bad at innovation and good at execution isn't necessarily undesirable.

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7 Steps to Getting Your Startup Story Right

Rajesh Setty

Your job is to get into their shoes and experience a day in their life without and with your product or service. Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations. All the best!

Ries 70
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The Most Innovative Companies Don’t Worry About Consensus

Harvard Business Review

When CEOs set out to conquer new markets or undertake billion-dollar acquisitions, we’d hope they’d at least sought out some consensus from their trusted advisors. In so doing, you increase the speed of innovation and decrease the cost of failure. Consensus is a powerful tool. The problem with consensus is that it’s expensive.

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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". A better metric is how many products you sell as a result of tweeting a link to your purchase path. That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." HBR Insight Center. Are You Giving up Power?

Metrics 18
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Stop Believing That You Have to Be Perfect

Harvard Business Review

In fact, it’s likely that you’ve already failed, or will soon (perhaps you launched a product that didn’t sell, were passed over for a promotion, flubbed a presentation, or any of a million other varieties). Recognize that innovation requires failure. Here’s how to leverage that setback into even greater success.

Ries 14