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The Vital Secondary Market For Innovation

The Horizons Tracker

Despite concerns that the pace of innovation has been slowing in recent decades, 2020 saw over 1,000 patents registered per day in the United States alone. Most of the research on innovation examines how something new gets produced, not how the idea itself moves about. The secondary market for innovation.

Marketing 120
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New Report Highlights The Growth In Emerging Market Unicorns

The Horizons Tracker

The report reveals that while the majority of unicorns remain based in the United States, the emerging market is rapidly catching up, with China alone home to around 40% of the unicorns in existence today. For instance, Sao Paulo is the only ecosystem in the region listed in the top 30 locations in the 2020 Startup Genome report.

Report 118
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How Developing Countries Can Benefit From Green Technologies

The Horizons Tracker

The production of goods and services with smaller carbon footprints, also known as green technologies, is on the rise and presents numerous economic opportunities. “We are at the beginning of a technological revolution based on green technologies,” the authors explain.

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How Can Innovation Be Better Disseminated?

The Horizons Tracker

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. In an age of smartphones, AI, and genetics, it seems crazy to think that the record sums invested in technology aren’t making more of an impact.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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New Report Explores The Work Of The Future

The Horizons Tracker

This body of research has recently been pulled together into a comprehensive report that examines the work of the future. The report begins by rebuffing many of the scare stories about work being automated away, and reminds us that roughly 63% of the jobs performed today didn’t exist a generation ago. Beyond the hype.

Report 131
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How Innovation Boosts Profitability

The Horizons Tracker

The impact of innovation to improve the profitability of companies is something that has always been assumed, but nonetheless, it’s nice to have some tangible evidence to show it’s the case. They found that the most innovative firms achieved 1.95% higher growth in profitability each year than their less innovative peers.