The Horizons Tracker

DECEMBER 3, 2020

The tourism industry has ground to a halt as a result of the coronavirus pandemic that has severely limited international travel. The pandemic has been the making of many technologies, and new research from Augusta University explores whether it might do likewise for virtual travel. ” Virtual tourism.

Tourism 126

Tourism Travel Industry Video 126

The Horizons Tracker

MAY 24, 2021

The impact of innovation to improve the profitability of companies is something that has always been assumed, but nonetheless, it’s nice to have some tangible evidence to show it’s the case. They found that the most innovative firms achieved 1.95% higher growth in profitability each year than their less innovative peers.

Innovation 142

Innovation Tourism Competitive Advantage Price 142

Harvard Business Review

FEBRUARY 17, 2016

Thanks to Airbnb, more people will travel, bringing more tourism dollars to more people in the countries they travel to, creating more profits and distributing them more fairly. This kind of innovation is almost a textbook example of frugal innovation.

Cost 8

Cost Globalization Innovation Banking 8

Harvard Business Review

MARCH 14, 2016

While Gordon’s argument is often characterized as being the opposite of the one I have made in my two books about the impact of advancing automation technology on the job market (most recently, Rise of the Robots ), there are many areas in which I think we would agree. This is certainly true. I think that assumption is wrong.

Gordon 8

Gordon Transportation Tourism Information Technology 8

Harvard Business Review

OCTOBER 4, 2016

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. Aside from complex technological advances (e.g., Aside from complex technological advances (e.g., This technology let people virtually “try on” a product.

Tourism 8

Tourism Technology Content Fashion 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8

The Horizons Tracker

NOVEMBER 23, 2020

Earlier this year I wrote about the 5th edition of the Technology at Work report from Oxford University and Citi, which found that over half of the U.S. The challenges of city centers have been compounded by the shortage of tourism that would also provide economic heft to so many. operating at around 30-40% of normal levels.

Reis 82

Reis Transportation Real Estate Tourism 82