Innovation Marketing Trends Working Capital 
N2Growth Blog
DECEMBER 6, 2022
Diversification is not a trend; it is essential for companies to become and remain competitive. Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets.
Strategy Driven
MARCH 18, 2011
In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”
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Harvard Business Review
SEPTEMBER 4, 2017
Yet, despite the fact that all of our guests across our 18 sessions (and counting) have embraced these truths, the average result of such commitments to innovation seems to have been tenuous. But the corporate innovators we’ve talked to all know that. They’ve read Christensen’s book The Innovator’s Dilemma.
Harvard Business Review
AUGUST 28, 2018
Indeed, current trends are moving away from broad offerings in many industries. The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. There it had become the market leader for e-commerce payment processing, but by 2015 it had some formidable rivals.
Harvard Business Review
MAY 8, 2012
Google has its own contender in the market, Google Voice. Due to huge capital requirements, these investments could exert considerable pressure on the working capital of the carrier company. Bharti's innovative business model converted fixed costs in capital expenditure to a variable cost based on usage of capacity.
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