Harvard Business Review

MAY 24, 2016

The odds are stacked against new products or services. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns. Often new products are over-engineered with too many features, usually at too high a price. The problem with wildly successful products. How could they not have?

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

AUGUST 29, 2011

We've all been in conversations on the topics of creativity and innovation when Henry Ford's most famous adage is (excuse the pun) trotted out, usually accompanied by a knowing smirk and air of self-evidence. Battle lines are quickly drawn. Having grown weary of both sides of the debate, I was curious; did Ford utter those words?

Innovation 16

Innovation Mass Marketing Price Market Segmentation 16

Harvard Business Review

JUNE 6, 2016

“But some of these photos were so far from that wavelength, it’s really helping us kind of realign with the mass market.” ” True customer insights – the kind that can drive breakthrough innovations — come from these kinds of surprising individual stories.

Productivity 8

Productivity Products Mass Marketing Franchising 8

Harvard Business Review

APRIL 15, 2014

Designers and entrepreneurs have been experimenting with live prototyping — putting unfinished product ideas in the context of real markets and real customer situations — for years, and now bigger businesses have begun to catch on. For example, Google Labs is an arm of Google that focuses on creating revolutionary new products.

Brand 8

Brand Productivity Products Mass Marketing 8

Harvard Business Review

SEPTEMBER 14, 2011

Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. Besides Dr Reddy's, several leading Indian firms are pioneering polycentric innovation: Tata Motors.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

CO2

JANUARY 2, 2011

Key activities can be categorized as: Production, Problem Solving, Platform/network) Key Partnerships – Some activities are outsourced and some resources are acquired outside the enterprise. (It They look at 9 Building Blocks that form the business canvas. Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

DECEMBER 30, 2016

The idea was simple: Instead of making buyers go through the entire online ordering sequence only to find stock-outs or delivery delays, why not alert them to product availability upfront? Surely this cheap, customer-centric, and data-driven innovation would impress the client. Would they defect to competitors?

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

MARCH 12, 2012

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Deere now uses Krish-style features in products sold all over the world.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

APRIL 25, 2012

The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. Or the idea for our next product will hit like a lightning bolt on our Facebook wall, straight from the minds of one of our most loyal fans. They'd certainly done their homework.

Power 14

Power Mass Marketing Focus Group Brand 14

Harvard Business Review

APRIL 15, 2014

The recent failures of mass market retailers Sears and J.C. If the changes are well received, you can expand and integrate them, and/or spin them out into a separate store, division or product line. Change management Disruptive innovation Strategy' Will you confuse people? What is the cost?

Disruptive Innovation 10

Disruptive Innovation Mass Marketing Fashion Porter 10

Harvard Business Review

JULY 25, 2016

Tesla’s initial strategy began like a start-up: to build a minimum viable product to test the market. They then moved into the luxury market where they applied plenty of competitive pressure with the Model S. Its strategy of coming into the market from the high end did not fit the typical demand-side disruption playbook.

Strategy 8

Strategy Automotive Mass Marketing Business Model 8

Harvard Business Review

DECEMBER 17, 2012

Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. Successful firms have an established customer base, most of whom are satisfied with the products they are purchasing. They make products that they want to use.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8

Harvard Business Review

NOVEMBER 30, 2016

Ideally, these warnings provide requisite risk information, allowing people to decide for themselves whether an activity or a product’s benefits outweigh its risks, whether to take those risks, and, if so, with what precautions. Warnings on widely used consumer products are a relatively new phenomenon. How did we get here?

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

MAY 31, 2011

The company appeared at this year's International Auto Show in Detroit with a mid-sized hybrid car that, at under $30,000, has better fuel efficiency than any other such product in the world. Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides.

Incubator 13

Incubator Business Model Mass Marketing Globalization 13

Harvard Business Review

JANUARY 3, 2013

By finding distinct buyers who are willing to pay more, accentuating your product's cachet via the right professional endorsements, and finding key upgrades with minimal cost of goods or delivery system, you can command much higher prices. For example, UnderArmour provides athletic gear used by professional athletes to the masses.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. People look at brands and ask what they do for the world.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

APRIL 23, 2013

Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." This is a kind of innovation that, thanks to fast-evolving technology, arrives in the marketplace simultaneously better, cheaper, and more capable of improving than the existing alternatives. Government Innovation Technology'

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

OCTOBER 11, 2011

Pampers is now one of UNICEF's largest corporate donors, yet the campaign has delivered year-on-year growth for P&G's brand even in its toughest markets. The result is a new model for cause-related marketing, an innovative way to strengthen mature brands, and a path-breaking avenue to raise money for the big issues.

Maturity 10

Maturity Mass Marketing Brand Comparison 10

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

MARCH 30, 2016

How can firms create new platforms, or even better, turn their existing products into platforms? As my coauthor, Feng Zhu, and I note in our new HBR article , making that leap from product to platform can be treacherous. At the core of successful leaps, we have observed a new type of hybrid: the hybrid product/platform business models.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

APRIL 25, 2013

In the early days of an innovation, it''s hard to tell whether we are looking at the future or just another blip on the screen. It raised $115,703 from 409 backers, and will now go into production. At this point, the innovation is not only beneath our interest. Do we think of Timex as a mass brand? From Kickstarter.

Disruptive Innovation 8

Disruptive Innovation Brand Mass Marketing Innovation 8

Harvard Business Review

JUNE 1, 2011

The story has a happy ending, though, at least for readers: Dickens went on to keep writing at an alarmingly productive rate, leaving us with some of the most compelling stories of the nineteenth century.). No, not World War II, but rather the introduction of the first mass market paperback. Shock absorbed.

Levitt 14

Levitt Mass Marketing Simon eBook 14

Harvard Business Review

FEBRUARY 14, 2012

How many companies have figured out how to shift from supply chain management to integrating customer feedback directly into their product design, distribution, and delivery? Mass markets were a convenient fiction created by mass media. Again, that captures the marketing aspect but misses the strategic point.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

NOVEMBER 4, 2011

It's not easy to deliver sophisticated robotics at a $40 price point , and by managing to do that, they have a toy with mass market sales. When his team did that, he says they narrowed things down to 15 very viable product ideas. He figures Bossa Nova has bought itself some time with its engineering focus on driving costs down.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

AUGUST 2, 2016

When Uber entered the Chinese market, it soon learned it had to change its core product. Yet even after making its core product more attractive to Chinese customers, Uber had to spend hugely to attract drivers and riders. At first, customers had to validate credit card information before opening an account.

Marketing 8

Marketing CEO Mass Marketing Price 8

Harvard Business Review

APRIL 13, 2015

The GUI challenged the assumption that only computer programmers could harness computers, and gave rise to a slew of new products and businesses. And I’d suggest that anyone can get better at predicting how markets will evolve if we ask ourselves three questions. The supermarket is a great example.

Software 8

Software Trends Mass Marketing Marketing 8

Harvard Business Review

FEBRUARY 27, 2013

It turns out that some of our best thinkers and innovators are introverted. Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. Seth Godin: The tribes we lead. Clay Shirky: Institutions vs. collaboration.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

MAY 9, 2016

In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. How Porsche got the product right. That was heartening to the company’s executives and product designers. How Fiat Chrysler got the product wrong.

Productivity 8

Productivity Products Development Sports 8

Harvard Business Review

APRIL 22, 2011

That's partly because, as we all know, organizations and cultures rebel against innovations, especially when they are first conceived. If Nestle had gone only by market research — usually innovation's first enemy — the concept would never have gotten off the ground.

Innovation 15

Innovation Mass Marketing Strategic Planning Marketing 15

Harvard Business Review

DECEMBER 2, 2010

When someone in poverty buys a device that improves productivity, the device pays for itself (if it didn't, they wouldn't buy it.) That's enough to participate in other productivity or life-enhancing investments, like a well, or a roof, or health care. Its success will depend on the ability to create a market for the idea.

Marketing 15

Marketing Mass Marketing Early Adopters Venture Capitalist 15

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." So throw Frederick W. After "what", ask "which."

Short-term 15

Short-term Mass Marketing Marketing Mix Taylorism 15

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." So throw Frederick W. After "what", ask "which."

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

JUNE 15, 2017

In this mix, an American company must develop a unique, India-specific strategy and product road map. Dropping products designed for other markets into India does not work beyond the short term. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. We want innovation, but without experiencing failure. Relationships aren't rational, but emotional.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

FEBRUARY 7, 2018

some people use it some of the time) to mass (e.g., Similarly, categories decline when categories hit their peak and are replaced by better, more innovative categories. Like how the growth of and innovation in food service may eventually turn cooking into a niche hobby like sewing. Categories grow when they go from niche (e.g.,

Strategy 12

Strategy Mass Marketing Business Model Brand 12