CO2

APRIL 1, 2022

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. We can still see that purpose reflected in everything Apple does today.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. We can still see that purpose reflected in everything Apple does today.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

APRIL 17, 2018

Sarah Williamson is the CEO of FCLTGlobal (formerly Focusing Capital on the Long Term), an organization cofounded in 2016 by BlackRock, CPPIB, Dow Chemical, McKinsey, and Tata Sons to encourage a longer-term focus in business and investment decision making. Small Firms Are Not More Innovative.

Long-term 8

Long-term Innovation Technology Stage-Gate 8

Harvard Business Review

NOVEMBER 7, 2012

Innovation is one those evergreen themes: it is a rare CEO who doesn't list innovation as one her top four or five priorities. But innovation is an elusive beast. We can look to companies renowned for innovation — like Apple and Google — and try to learn from them. So what to do? But that's a flawed approach.

Company 8

Company Stage-Gate Innovation Bureaucracy 8