Skip Prichard

MAY 10, 2021

For example, we can see data dashboards, organization charts, spreadsheets, new strategic plans, or the latest new technology trend bouncing around social media. In this environment, we can mistake implementing a tool, such as AI, for solving a problem. Innovation happens because of constraints, not despite them. Kristen Cox.

Constraint 106

Constraint PR Policies Tactics 106

Harvard Business Review

JULY 27, 2016

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. The outlook for Apple was bleak — most media wrote the company off as a shadow of its former self. PR played a huge role in this success. These are available free on sites such as Word Count Tools and Readability Score.

PR 8

PR Press Release Report Porter 8

Chartered Management Institute

NOVEMBER 15, 2023

The panel speakers were CMI Hong Kong Regional Board Members Dr Paulina Chan CMgr CCMI (Chair), Derek Choi MCMI (Secretary & Events Lead), Michael Wong CMgr MCMI (Communications & Social Media Lead), Justin Leung (Board Member), Janice Tai CMgr MCMI (Board Member) and Dr Cecilia Tsui CMgr CCMI (Founding Chairlady).

Webinar 98

Webinar Education Conference Industry 98

Eric Jacobson

MAY 25, 2016

People’s tools of communication and organization—from smartphones to social media—are more powerful than ever before. In the basic resource sector, companies that can cooperate well with local communities and governments are much more likely to secure deregulation, which promotes innovation.

Company 50

Company Competitive Advantage Open-book Long-term 50

Harvard Business Review

DECEMBER 18, 2015

Obviously professionally produced, it highlighted the space the company had set up for innovation. But further investigation showed that the video was nothing more than a beautiful piece of “innoganda” — innovation propaganda describing an effort that had little hope of driving any material impact.

Innovation 8

Innovation PR Incubator Company 8

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Cultivate the local media. Design stems from USE.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

AUGUST 3, 2011

Our team feels that it's important to create a culture of celebrating mistakes because we believe that mistakes are the predecessors to both innovation and success. I would argue that the same goes for online social media. We've had some epic social media failures. If you were a rock star, they'd be your groupies.

Media 15

Media Public Relations Learning-by-Doing Mayo 15

Harvard Business Review

JUNE 15, 2016

Partly a byproduct of user-centered approaches and do-it-yourself ingenuity, this emerging wave of intrapreneurship is due to a rising generation of managers who have been empowered by accessible technology and mobilized by social media. Windham recently won Stanley Black & Decker’s Breakthrough Innovation award. The prize?

Bureaucracy 8

Bureaucracy Innovation Brand Competitive Advantage 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Old Navy has traditionally dedicated their media budget to TV, particularly around back to school. What makes marketing creative?

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 13

Reference Tips Media Case Study 13

Harvard Business Review

FEBRUARY 19, 2016

These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. Effective Growth Managers are conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data including tools like MySQL, Excel, R, and Tableau.

Company 8

Company Management Objective Engineering 8

Harvard Business Review

MAY 29, 2012

One presumes that Facebook's executives are smart enough to know that the most sustainable, cost-effective way to strike that balance is to provide the tools for self-organization. And it is not that these grandees do the same thing in other media outlets — only on Facebook. Therein lies the charm and titillation.

IPO 13

IPO PR Brand Globalization 13

Harvard Business Review

MAY 29, 2018

For businesses looking to keep pace with innovation and leverage AI, there are steps they can take today. On the other hand, there are also real philosophical, ethical, or at least policy decisions to be made on the value exchange between marketers and consumers when data is shared and used to optimize marketing experiences.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

FEBRUARY 20, 2013

This year our Volkswagen Super Bowl team had three weeks start to finish to develop a social experience, getingethappy.com, and companion digital media campaign. We've already seen that there's power in small, PR-worthy, experimental utilities and content. One of our clients, Pop Secret, doesn't have the luxury of big TV budgets.

Advertising 11

Advertising Brand Creativity Content 11

Ask Atma

MAY 5, 2012

He defined the information float as the amount of time information spends in any media channel. Today, technologies such as social media, smart phones, high-speed data mining, ubiquitously networked electronic devices, etc… have precipitated the collapse of the customer feedback float. SEO, SMO and other new media stats.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

OCTOBER 15, 2012

Within a week " United Breaks Guitars " had three million views (it's more than 12 million now), and United had a PR crisis on its hands. All you need are some good tools for monitoring social media, a crack team of social analysts and customer advocates, and a genuine commitment to act on what they see and hear.

Brand 15

Brand PR Strategy Politics 15

Harvard Business Review

NOVEMBER 16, 2012

Agency truly lies with the agency — or so marketers would like to think — whether that be an ad agency, PR firm, or graphic team. Both organizations have worked on uniting communities to harness social media for social good, and #GivingTuesday was a logical framework to bring Americans together for this purpose.

Marketing 8

Marketing Simon PR Market Segmentation 8

Harvard Business Review

MAY 16, 2017

Refugees’ reliance on these platforms demonstrates what tech companies often profess: that innovation can empower people to improve their lives and society. Consider, too, how Uber suffered a PR crisis for seeming tone-deaf immediately following the ban.

Company 8

Company Skills Travel Crisis 8

Harvard Business Review

DECEMBER 18, 2012

This year, there were countless eco-efficiency stories about companies saving millions of dollars and developing new tools to make buildings, fleets ( Staples and UPS, for example ), and manufacturing much leaner. Sustainability innovation opens up: Unilever, Heineken, and EMC ask the world for help. Company Stories.

Supply Chain 10

Supply Chain Constraint P&L Energy 10