Harvard Business Review
FEBRUARY 3, 2015
And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. REI’s brand platform is the excitement and adventure of the outdoors; Chick-fil-A’s is exceeding customers’ expectations with a servant’s spirit.
Harvard Business Review
MAY 22, 2013
There''s no question that Amazon''s innovation went right for the jugular of any volume- and price-focused retailer selling commodity goods like consumer electronics and household wares. But innovative retailers are responding to this threat by turning "showrooming" to their own advantage. Welcome to the One-Screen World.
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