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Make Serendipity Work for You

Harvard Business Review

One fine day, he wrote, three princes from Serendip (modern-day Sri Lanka ) were sent by their father on a prolonged journey to acquire practical experience as part of their training. Merton and Elinor Barber.). So how might serendipity help us refine our understanding of innovation? The driver inquired about a lost camel.

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What an Economist Brings to a Business Strategy

Harvard Business Review

Priceline introduced the “conditional price offer,” an economic notion developed by the company’s founder, Jay Walker, who put his undergraduate economics training to good use to form a company that has revolutionized travel. Admittedly, better pricing of options has been a mixed blessing.