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How Startups Benefit From Experimentation

The Horizons Tracker

Indeed, the lean startup methodology popularized by Eric Ries has brought into the popular lexicon the pivot, by which startups change tack after experience from the market encourages a new direction to be taken in some way. If you’re generating more ideas, you’re more likely to generate new products.” Making experimentation easier.

Ries 101
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The New Psychology of Business Models

Ask Atma

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. It is now possible to shift a large part of the market research into the product development phase. You call this your minimum viable product (MVP).

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The Right Way for an Established Firm to Do an Innovation Pilot with a Startup

Harvard Business Review

For innovation-hungry legacy firms, partnering with a startup can be appealing. With apologies to Tolstoy, all happy start-up partnerships are alike; every unhappy innovation partnership is unhappy in its own way. They don’t seek to assess how well an innovation works; they try to measure how well that innovation works for us.

KPI 9
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How Big Companies Should Innovate

Harvard Business Review

They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business. However, I also pointed out a paradox: being bad at innovation and good at execution isn't necessarily undesirable.

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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". A better metric is how many products you sell as a result of tweeting a link to your purchase path. That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." HBR Insight Center. Are You Giving up Power?

Metrics 18
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Don't Let the Minimum Win Over the Viable

Harvard Business Review

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. At IDEO, we frequently refer to Ries's work to help clients understand approaches to innovation, and believe that we have identified a few helpful best practices that build on the approach defined in The Lean Startup.

Ries 15
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The Barriers Big Companies Face When They Try to Act Like Lean Startups

Harvard Business Review

When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. Show customers barely-working products with rough edges?