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Match Your Innovation Process to the Results You Want

Harvard Business Review

We are often asked whether the best way to structure for innovation is top-down or bottom-up. Bottom-up approaches work well for incremental (keeps you in the game) innovations. Breakthrough (changes the game) innovations, contrary to popular belief, need a top-down approach. The answer is both, but it depends.

Process 15
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Innovation's Nine Critical Success Factors

Harvard Business Review

a Boston-based innovation management collaborative. Your organization won't innovate productively unless some underlying factors are in good shape. A compelling case for innovation. Unless people understand why innovation is necessary, it always loses to core business or the performance engine in the battle for resources.

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Good News, Bad News: An HBR Management Puzzle on Innovation Execution

Harvard Business Review

It shouldn’t happen, but it does: You realize much too late that your innovation project is in deep trouble. In a recent analysis of a massive, expensive innovation failure, Kim van Oorschot of BI Norwegian Business School, Henk Akkermans of the University of Tilburg in the Netherlands, and Kishore Sengupta and Luk N.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

In fact, long-term business viability depends on it. As a leader in your organization, it’s up to you to determine whether your company’s legacy and corporate culture will be positively driven by a corporate purpose or negatively driven by a short-sighted focus on profit alone. Every company needs a corporate purpose.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

In fact, long-term business viability depends on it. As a leader in your organization, it’s up to you to determine whether your company’s legacy and corporate culture will be positively driven by a corporate purpose or negatively driven by a short-sighted focus on profit alone. . Every company needs a corporate purpose.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

It has a lower cost-per-lead-acquisition than paid traffic when viewed over the long-term (2+ years). Siege Media stands out from the rest by innovating the way they create their content. Not every company should be focusing on a blog right out of the gate. It grows sales. Pay your writers and creative team well.

Marketing 105
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There’s No Good Alternative to Investing in R&D

Harvard Business Review

Even companies that claim to have a long-term orientation worry about whether R&D is worth the investment. According to Williamson, a current concern among many institutional investors as well as corporations is that long-term investments in R&D have little payoff. Small Firms Are Not More Innovative.