Pain VS Gain: How to Best Motivate Buyers to Buy
The Empowered Buisness
JULY 6, 2015
He is credited with recognizing that people are motivated by their direction. This has been adopted in Educational Psychology where students, teachers, administrators and parents are recognized by these two motivational categories. You now know whether to use Pain or Gain to best motivate buyers to buy. What’s in this for you?
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