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Pain VS Gain: How to Best Motivate Buyers to Buy

The Empowered Buisness

He is credited with recognizing that people are motivated by their direction. This has been adopted in Educational Psychology where students, teachers, administrators and parents are recognized by these two motivational categories. You now know whether to use Pain or Gain to best motivate buyers to buy. What’s in this for you?

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Best Leadership Books of 2011

Leading Blog

These books speak to our need to rethink our core thinking, beliefs and motivations—to do the uncomfortable. Take the Lead : Motivate, Inspire, and Bring Out the Best in Yourself and Everyone Around You by Betsy Myers. For the most part, it’s still business-as-usual within the same framework— control.

Books 284
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Why Innovation is not "Invented Here"

Coaching Tip

In her timely new book, " TALENT WANTS TO BE FREE ," Professor Orly Lobel challenges conventional wisdom about competition, secrecy, motivation and creativity to reveal how our "War for Talent" is backfiring on our quest for innovation. The leapfrogging life cycle that Kaplan describes in his book is not a step-by-step how to guide.

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The Cure for Pessimism

Leadership Freak

The more fearful we are the more pessimistic we grow about the future,” Soren Kaplan, author of, Leapfrogging: Harnessing the Power of Surprise for Business Breakthroughs. [.]. I’m a huge fan of “just go do something,” but a world filled with options and uncertainty paralyzes. When fear prevents the next step, pessimism prevails.

Kaplan 201
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The Power of Vulnerability

Leading Blog

In The Power of Vulnerability , Barry Kaplan and Jeffrey Manchester explain that the secret to unleashing the power of leaders, teams, and organizations, is through vulnerability. H ANG UP THE CAPE. Effectiveness in leadership is not about having all of the answers but not knowing and accessing the power of those you lead.

Power 181
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Leading for Innovation: Why Fighting Fires Burns Down the House

LDRLB

This is a guest post form Soren Kaplan. Leadership used to be all about purpose, vision, mission, motivation and communication. Innovation innovation kaplan Leadership' Today’s innovators know that services, business models, collaboration, relationships, networks, knowledge, and social capital are the keys to the future.

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The Best Leadership Books of 2021

Leading Blog

In Never Enough , Mike Hayes recounts dramatic stories and offers battle- and boardroom-tested advice that will motivate readers to do work of value, live lives of purpose, and stretch themselves to reach their highest potential. Blog Post ). There are many lessons and takeaways to be found inside. Blog Post ).

Books 453