Kotter Leadership Marketing Mentor 
In the CEO Afterlife
APRIL 28, 2012
To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education. There are plenty of well-known examples throughout the course of history; Aristotle mentored Alexander the Great, Laurence Olivier mentored Anthony Hopkins and Freddy Laker mentored Richard Branson.
Harvard Business Review
NOVEMBER 23, 2016
Twenty years ago, John Kotter pegged the failure rate at 70% and the needle hasn’t moved much since. Within a few years, we had dramatically turned around the organization’s finances, performance measures, and market share. Organizational transformation is notoriously difficult. The feedback could be tough at times.
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