Kotter Leadership Marketing Training 
Skip Prichard
FEBRUARY 8, 2021
Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. Leadership author John Kotter identifies the creation of a vision for change and communication of the change vision as the third and fourth steps in his model for effective change management.
Skip Prichard
JUNE 22, 2020
James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market.
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The Practical Leader
APRIL 18, 2012
In the past few months I’ve been asked by workshop participants and readers for my recommendations on organization improvement, leadership, or personal development books. The theme is Executive global leadership. I have read about 30 leadership books including Maxwell, Kouzes & Posner, Kotter, and Schein.
Strategy Driven
SEPTEMBER 12, 2011
market) risk obsolescence or irrelevance. Keep your company fighter-pilot agile in any turbulent or changing market. Then there are the leadership, cultural, and intangible benefits that arise from the consistent practice of debriefing. It helps us to continually revise our assumptions about the market, economy, and world.
Harvard Business Review
JANUARY 15, 2015
It’s been almost 10 years since HBR published John Kotter’s classic article,” Why Transformation Efforts Fail.” I recently met with the senior leadership team of a large technology company that had been successful because one unique product constituted 90% of its sales. Change management Leadership'
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