Kotter Marketing Operations Technology 
Marshall Goldsmith
DECEMBER 16, 2013
In his book New Rules, John Kotter notes that from 1974 through 1994, Harvard Business School graduates who worked for smaller corporations tended to make more money and have higher job satisfaction than their counterparts in large corporations. Five Trends . Our task is complicated by five additional trends: 1.
Harvard Business Review
JUNE 27, 2012
Would shareholders of Kodak — which had some of the earliest digital photography technology — agree that its destruction made evolutionary sense, or would they echo Harvard Professor John Kotter's remark that it was the result of "complacency"? Markets change; technology evolves. Compete for the long term.
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