Kotter Motivation Resistance Technology 
Harvard Business Review
MAY 19, 2016
It can sometimes seem like magic when we get the right people together with the right attitude, motivated to work toward a common goal. To address these questions, Coty partnered with Kotter International to implement a broad global change management program. Kotter’s book Accelerate.). Sponsored by Accenture.
Harvard Business Review
JULY 1, 2016
That’s when you need enough stress to motivate action. This magic zone is what John Kotter referred to as the “Productive Range of Distress.” In the sales example, if you ask the Regional VP not to discuss any opportunities that are not in the system, your technology hold-outs will be left out of the discussion.
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