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Buy-In – The Imperative Strategy

Strategy Driven

This idea is supported by Harvard Business School Professor John Kotter, authority on leadership and change, who finds that in order to succeed, 75% of the company’s management, needs to ‘buy into’ the change. The benefits to look for in this particular activity are: Remember that motivation begins with you.

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Why We Need More (Women) Leaders

Harvard Business Review

John Kotter defines leadership as "creating a vision of the future and strategies for producing the changes needed to achieve that vision; aligning people around the vision; and motivating them to overcome barriers and produce the changes needed to achieve the vision.". How many people acting in these ways does the world need?

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How Coty Reinvigorated Its Supply Chain

Harvard Business Review

It can sometimes seem like magic when we get the right people together with the right attitude, motivated to work toward a common goal. To address these questions, Coty partnered with Kotter International to implement a broad global change management program. Kotter’s book Accelerate.). Insight Center.

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How to Put the Right Amount of Pressure on Your Team

Harvard Business Review

That’s when you need enough stress to motivate action. This magic zone is what John Kotter referred to as the “Productive Range of Distress.” In the sales example, if you ask the Regional VP not to discuss any opportunities that are not in the system, your technology hold-outs will be left out of the discussion.

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