In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

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Marketing Levitt Telecommunications Brand 257

N2Growth Blog

APRIL 29, 2021

As each piece of new technology hits the market, scam artists worldwide are becoming increasingly more crafty in their approach to exploit vulnerabilities in security and have left us exposed to digital attacks. This immense expansion of digital space has left us in dire need of advanced cybersecurity measures.

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Technology Innovation Levitt Supply Chain 262

Harvard Business Review

OCTOBER 16, 2012

And like the rest of the media world, we rely on the metrics of our industry. There certainly is no shortage of candidates from our nine decades of publishing — from Ted Levitt's "Marketing Myopia" to Michael Porter's "How Competitive Forces Shape Strategy.". We are also, of course, a business.

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Levitt Porter Management Metrics 8

Harvard Business Review

MAY 5, 2016

” That clean-sheet perspective emboldened Intel’s leadership to abandon memory and focus on microprocessors. Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market.

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Levitt Disaggregation Kaizen Call Center 8

N2Growth Blog

OCTOBER 7, 2010

We all need to learn from Jack by dropping the politically correct approach to leadership by just doing the right thing. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. Jack’s belief for the need to “ lead change before you have to &# is a mantra for leaders to live by.

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Blog Blue Ocean Strategy Collins Video 353