In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

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Marketing Levitt Telecommunications Brand 257

N2Growth Blog

APRIL 29, 2021

As each piece of new technology hits the market, scam artists worldwide are becoming increasingly more crafty in their approach to exploit vulnerabilities in security and have left us exposed to digital attacks. Lastly, Bitclout is the first social media platform built on blockchain technology, paving the way for influence monetization. .

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Technology Innovation Levitt Supply Chain 262

The Practical Leader

MARCH 25, 2020

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. We have smartphones, internet connectedness, social media, diagnostic drive-through test stations, advanced computer forecasting, and online tracking maps to slow down the spread.

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Crisis Levitt Peer Review Sharpe 91

Mills Scofield

APRIL 15, 2012

That’s why we see so many good ideas either not make it to market or not for long. Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” ” [1] It is simple, but not easy and in today’s world very short-lived.

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Kaplan Business Model Levitt Christensen 151

Harvard Business Review

JULY 11, 2011

This post is part of the HBR Insight Center Marketing That Works. It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent.

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Levitt Marketing Library Maturity 11

Harvard Business Review

NOVEMBER 29, 2011

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

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Levitt Marketing Uncertainty Price 15

Harvard Business Review

OCTOBER 16, 2012

And like the rest of the media world, we rely on the metrics of our industry. There certainly is no shortage of candidates from our nine decades of publishing — from Ted Levitt's "Marketing Myopia" to Michael Porter's "How Competitive Forces Shape Strategy.". We are also, of course, a business.

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Levitt Porter Management Metrics 8