N2Growth Blog
APRIL 29, 2021
Clubhouse, launched as the original voice-only platform, is changing the social media game with how people interact in real-time with each other. Lastly, Bitclout is the first social media platform built on blockchain technology, paving the way for influence monetization. . Innovation is doing new things.” – Theodore Levitt.
In the CEO Afterlife
JULY 2, 2013
That can mean re-designing the traditional marketing department to include an infrastructure for social media, and a chief content officer position. Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision'
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The Practical Leader
MARCH 25, 2020
When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. We have smartphones, internet connectedness, social media, diagnostic drive-through test stations, advanced computer forecasting, and online tracking maps to slow down the spread.
Mills Scofield
APRIL 15, 2012
Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Saul cites Whitney Johnson’s description of what jobs social media does for her [3].
First Friday Book Synopsis
JANUARY 30, 2013
He is the author of The Better Mousetrap: Brand Invention in a Media Democracy, and a novel, Remember to Breathe. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. His next project, Digital State: [.].
Harvard Business Review
JULY 11, 2011
It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Why has "Marketing Myopia" lasted so well over a 50-year-period when so many management big ideas have gone the way of the failed industries Levitt cites in his classic? Its clarity and its ambition.
Harvard Business Review
NOVEMBER 29, 2011
Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."
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