N2Growth Blog

APRIL 29, 2021

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. The pace of technological applications and innovations has increased significantly in recent years. Innovation is doing new things.” – Theodore Levitt.

Technology 262

Technology Innovation Levitt Supply Chain 262

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

Marketing 257

Marketing Levitt Telecommunications Brand 257

Mills Scofield

APRIL 15, 2012

And finally, business model innovation is getting the recognition it deserves. That’s why I was thrilled when my friend and one of business model innovation’s gurus, Saul Kaplan , wrote a must read book sharing his real world experiences - The Business Model Innovation Factory. For many, this is frightening.

Kaplan 151

Kaplan Business Model Levitt Christensen 151

Harvard Business Review

JULY 11, 2011

This post is part of the HBR Insight Center Marketing That Works. It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent.

Levitt 11

Levitt Marketing Library Maturity 11

Harvard Business Review

MAY 5, 2016

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. Conversely, superior user experience designs frequently inspire insight into innovative use-case opportunities.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

JUNE 1, 2011

No, not World War II, but rather the introduction of the first mass market paperback. Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." But book publishing survived the shock, and an indigenous American literature, as Dickens predicted, took off. Shock absorbed.

Levitt 13

Levitt Mass Marketing Simon eBook 13

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. Just about every statement that passed his lips was quotable.

Blog 353

Blog Blue Ocean Strategy Collins Video 353