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Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

As each piece of new technology hits the market, scam artists worldwide are becoming increasingly more crafty in their approach to exploit vulnerabilities in security and have left us exposed to digital attacks. Lastly, Bitclout is the first social media platform built on blockchain technology, paving the way for influence monetization. .

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Marketing Myopia, 50-Plus Years On

Harvard Business Review

This post is part of the HBR Insight Center Marketing That Works. It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent.

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What We Really Know About Consumer Behavior

Harvard Business Review

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

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Why Management Matters: Welcome to the HBR Insight Center

Harvard Business Review

Harvard Business Review was launched precisely 90 years ago this month with an ambitious agenda — to produce a "business theory," based on rigorous research, to help managers run their companies more effectively. And like the rest of the media world, we rely on the metrics of our industry. We are also, of course, a business.

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5 Questions That Will Help You Stay Ahead of Your Disruptors

Harvard Business Review

Aggravated and depressed by the decline of their core memory business in the 1980s, Intel’s top management struggled for strategic clarity. Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. But the past is merely a prologue. Profitable customers matter most.

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More Universities Need to Teach Sales

Harvard Business Review

.” You still see this Taylorite assumption that selling can be deduced to a series of behaviors in various areas: generic assessment tests, selling methodologies and “pitches” that allegedly apply across all sales situations, and chic “neuro-marketing” factoids about buying and selling.

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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. In yesterday’s recap of Day one, I gave a detailed breakdown of each speaker presentation, but today I thought I’d do something a bit different…Since everyone seems to like a list, I decided to rank the top ten speakers from both days.

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