In the CEO Afterlife

JULY 2, 2013

Marketers of food, health and beauty aids, and laundry detergents became so hung up with image differentiation that they overlooked the inherent value of the product, and private labels picked up the slack. Customer insight is the precursor to product innovation within the high tech and information age sectors. Then they act upon it.

Marketing 257

Marketing Levitt Telecommunications Brand 257

The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Lead Change Blog

JANUARY 28, 2019

People who lead from this perspective bring completely different practices than those who have a more parental view of their leadership role. Innovative service leadership relies on the naturalness of valued relationships instead of “proper” dealings, artificial structures, and contrived pecking orders.

Innovation 254

Innovation Levitt Objective Creativity 254

CEO Blog

NOVEMBER 11, 2010

CEO Blog - Time Leadership Thursday, November 11, 2010 Its a Jungle In There Sometimes I like to work slowly. But as I always say Leadership(Direction/Work on the right thing) before Management(efficiency). It shines through in the book) Product "Be excellent or be gone". I think this is one reason I love early mornings.

Blue Ocean Strategy 189

Blue Ocean Strategy Levitt Charisma Efficiency 189

Joseph Lalonde

MARCH 14, 2018

I asked each of these leaders a single question about healthy leadership: What healthy habits do you attribute to your success as a leader? Discover a healthy leadership habit of @MichaelHyatt at Click To Tweet. Check out these healthy habits of #leadership experts @MichaelHyatt, @MarkTimm, and @48DaysTeam Click To Tweet.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Innovation Leadership Strategy' No, it’s to maximize shareholder value.

Levitt 11

Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

MAY 5, 2016

” That clean-sheet perspective emboldened Intel’s leadership to abandon memory and focus on microprocessors. Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” ” or my “Who do you want your customers to become?”

Levitt 8

Levitt Disaggregation Kaizen Call Center 8