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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 261
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Attention Social Media Marketers! Here’s What You Should Know about Inclusiveness on Social Media

Strategy Driven

At nearly 4 billion users, more than half of the world’s population now uses social media to connect with not just each other but also with brands. Needless to say, your social media audience is an extremely diverse bunch of individuals with varied interests, beliefs, and abilities. on how to tackle these issues.

Media 93
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Leadership & Political Correctness | N2Growth Blog

N2Growth Blog

OXYMORON …Great leaders are not politically correct, but they are politically savvy – there is a difference. Putting political agendas and peer pressure aside (as great leaders do), leaders should not make their choices based upon public opinion.

Politics 375
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New Leadership Literacies

Lead Change Blog

Noted futurist Bob Johansen, author of The New Leadership Literacies , envisions that, through technology and digital interconnectivity, future organizations will become distributed, not just decentralized, and be required to “shape shift” in the midst of disruptive market conditions. Learn more and register here.

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The Best Leadership Books of 2021

Leading Blog

The political environment in the United States as elsewhere is driven by fear-based narratives. Leadership is about hope. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. And that feeds our approach in society at large.

Books 453
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Social Media Demystified

N2Growth Blog

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 382
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Social Media Responsibility | N2Growth Blog

N2Growth Blog

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

Media 419