Remove Leadership Remove Marketing Remove Price Remove Software
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Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.

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Today’s Organizations Are Outward Bound

Leading Blog

At the end of their shift, a team of software engineers in Boston can transfer the work where they left off (“asynchronically”) to another team in Bangalore, within or outside their own company, which continues the work until, at the end of their shift, they transfer it back — all with remarkable seamlessness. Structuring in Sevens.

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How Great Leaders Value People

Lead Change Blog

Consequently, servant leadership quickly is becoming the preferred practice for some of the biggest and best companies in the world. Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen, wrote a book called Dare to Serve: How to Drive Superior Results by Serving Others , in which she tells the story of her leadership journey.

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How to Hold onto Your Customers in a Crisis

Leading Blog

They will also remember the companies that took advantage of the crisis by gouging on price. Hint: It’s not by price-gouging…it’s by onboarding these new members to stay for the long-term. In times of crisis, relationships become much more volatile—people can quickly move from love to hate with a company that lets them down.

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The Sure-Fire, 4-Step Buying Process

Lead Change Blog

Or buying a TV, or a software system, or a consulting engagement, etc.) Just because the current market prizes cork floors or great rooms or linoleum doesn’t make those things valuable to you: the benefit must be PERSONAL. He Developed Options. Don’t fall in love with one, fall in love with three.”. He Analyzed Costs Multiple Ways.

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096: Bringing the Lean Startup into Your Organization: Leadership in the Age of Uncertainty | with Jeff Dyer

Engaging Leader

The new book The Innovator''s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market. It presents a method for leveraging a set of tools emerging from lean start-up, design thinking, and agile software development.

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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

Because they are facile with technology, they rely heavily on their cell phones to price shop and hunt the best deals.” Gen Xers and Baby Boomers need to realize that how they grew up is affecting the way they are selling and marketing their organizations. Bargaining is a part of their process,” he says.