Publishing's 169 Years of Disruption, Told in Six Freakouts
Harvard Business Review
JUNE 1, 2011
No, not World War II, but rather the introduction of the first mass market paperback. Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." But book publishing survived the shock, and an indigenous American literature, as Dickens predicted, took off. Shock absorbed.
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