The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Mills Scofield

APRIL 15, 2012

Most organizations think of innovation in terms of creating value: products, services and experiences. Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole. Saul urges us to also create a shared operating model on HOW value will be delivered.

Kaplan 151

Kaplan Business Model Levitt Christensen 151

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. When you’re pouring every spare minute into growing your business, taking a break to visit the gym often feels counter-productive. Which leads me to this conclusion; one of the healthiest habits you can operate in is healthy thinking! What is that!?” As a man thinketh, right?

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” No, it’s to maximize shareholder value.

Levitt 11

Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

MARCH 26, 2013

The party has been selling pretty much the same product for more than three decades now, while market conditions have changed. It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. Lafley and Roger L.

Brand 8

Brand Productivity Products P&L 8

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

SEPTEMBER 13, 2012

On January 19, 2012, after 131 years of operation, the Eastman Kodak Company filed for Chapter 11 protection in U.S. Levitt argued that it's always better to define a business by what consumers want than by what a company can produce. What do we need to move from a product-oriented industry to a customer-oriented one?

Health Care 15

Health Care Levitt Film Chemicals 15