Harvard Business Review

SEPTEMBER 13, 2012

In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.

Health Care 16

Health Care Levitt Film Chemicals 16

Harvard Business Review

OCTOBER 10, 2011

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. Levitt and Dubner bolster their claim by citing research that reveals when realtors sell their own homes, they remain on the market one week longer and sell for 3% more.

Real Estate 10

Real Estate Levitt Incentives Price 10

Harvard Business Review

MARCH 26, 2014

Some kids are skipping college entirely and heading straight into business, pointing to the success of dropouts like Bill Gates, Steve Jobs, and Mark Zuckerberg. A recent story in the New York Times highlighted a pair of high school students who had experienced considerable success as app developers. Not bad, but hardly Zuckerbergian.

Development 9

Development Levitt Real Estate IPO 9

Harvard Business Review

DECEMBER 28, 2010

Levitt and Dubner, they of Freakonomics, offer a slightly more sophomoric example when they point out that the "average" adult in a global sample has one breast and one testicle. Still, companies often make the mistake of developing products and features to appeal to the mean. We're not saying you need perfect sub-segmentation.

Disaggregation 15

Disaggregation Levitt Analysis Short-term 15

Harvard Business Review

MARCH 21, 2014

Decades ago, Harvard professor Theodore Levitt popularized the rationale behind why people buy quarter-inch drill bits: “People don’t want quarter-inch bits. Technology advancements are quickly outpacing traditional use cases, making the design and development of meaningful products harder than ever. They want quarter-inch holes.”

Levitt 8

Levitt Early Adopters Productivity Products 8

Harvard Business Review

OCTOBER 15, 2015

A gold-plated product or service. A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. ” The concept of a product’s job-to-be-done is not new.

Marketing 8

Marketing Company Levitt Film 8

Harvard Business Review

JANUARY 7, 2015

What successful companies are doing right. Google now has expanded API-based access to Google Maps and several of its other products. Particularly with the internet of things bringing digitization to all kinds of products and services, the influence of APIs is growing far beyond technology firms. Sponsored by Accenture.

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

SEPTEMBER 24, 2013

Barra has his work cut out for him: Chinese companies have had mixed success so far in competing with top Western brands on several fronts at once. For every success (like Huawei or Lenovo), there have been stumbles (like Jianlibao and or Li-Ning ). Lei Jun has hired ex-Googler Hugo Barra to head Xiaomi’s international expansion.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

NOVEMBER 18, 2015

As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. The taxi market is fragmented, and customers in many markets report significant frustration around reliability, cab cleanliness, and more, giving Uber a great chance of success.

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

APRIL 26, 2016

Buyers now have easy-click access to information about products, prices, and other buyers’ opinions and usage experiences. You might assume that wholesale distribution, where firms resell products manufactured by others, is a simple transaction sale. But a lot has changed. Take, for example, the impact of online technology.

Education 8

Education Levitt Retail Training 8

Harvard Business Review

AUGUST 20, 2014

But, he says, the hard work is often worth it, especially in a work environment where productivity and performance are at stake. This isn’t productive. Your attempts to repair the relationship won’t be successful if those people aren’t involved. Rachel Levitt* had an ongoing conflict with her coworker, Pia*.

Levitt 12

Levitt Price Class Case Study 12

Harvard Business Review

OCTOBER 3, 2011

This sort of behavior may appear outrageous, but I actually believe that the outlandish " fanboyism " inherent to the Apple experience is a well-designed piece of the product. The irrational behavior that Apple products provoke represents the piece of the product puzzle that only Apple has uncovered in the mobile-phone market.

Levitt 15

Levitt Succession Wireless Franchising 15

Harvard Business Review

AUGUST 22, 2016

Every year, a large majority of product launches fail. Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. Therefore, he “encouraged executives to switch from a production orientation to a consumer orientation.”

Levitt 8

Levitt Marketing Transportation Industry 8

Harvard Business Review

MAY 11, 2017

That’s because most companies view their competition as another brand, product, or service. Sure, someone in your company needs to understand the marketplace: who your competition is, what other products are on the market, and how they are doing, at a basic level. Theodore Levitt's classic theory -- in under two minutes.

Levitt 14

Levitt Real Estate PR Video 14

Harvard Business Review

JANUARY 26, 2015

Strategic success required pleasing Vladimir Putin’s Kremlin. Your most important customers may not be the people who buy your products but the ones who regulate your company and industry. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” What successful companies are doing right.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8

N2Growth Blog

OCTOBER 7, 2010

Nando is an exceptional human being whose philosophy can be boiled down into two of the quotes given in his presentation: “ I fought so hard for life that I decided to have a life &# & “ life is success.&# My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

Blog 353

Blog Blue Ocean Strategy Collins Video 353