The Practical Leader
MARCH 13, 2024
Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”
Joseph Lalonde
MARCH 14, 2018
Michael Levitt, CEO of BreakfastLeadership.com. When you’re pouring every spare minute into growing your business, taking a break to visit the gym often feels counter-productive. He could have attributed their success to more advanced technology, better marketing, or thinking differently. his response was very telling.
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Harvard Business Review
OCTOBER 3, 2011
This sort of behavior may appear outrageous, but I actually believe that the outlandish " fanboyism " inherent to the Apple experience is a well-designed piece of the product. The irrational behavior that Apple products provoke represents the piece of the product puzzle that only Apple has uncovered in the mobile-phone market.
Harvard Business Review
JULY 11, 2011
It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Why has "Marketing Myopia" lasted so well over a 50-year-period when so many management big ideas have gone the way of the failed industries Levitt cites in his classic? Its clarity and its ambition.
Harvard Business Review
OCTOBER 18, 2016
In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Some of this new knowledge goes to create completely new products, like self-driving cars. Jennifer Maravillas for HBR.
Harvard Business Review
MARCH 26, 2013
It could well be that a charismatic candidate who appealed to minorities, made better use of campaign technology, and embraced some modest policy changes (mainly on immigration and gay marriage) could sweep Republicans back into the White House. But I think the Republicans are going about this all wrong. And because all of us at HBR have A.G.
Harvard Business Review
MAY 5, 2016
Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.
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