Loyalty, Short-term and Six Sigma

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Loyalty

Short-term

Six Sigma

Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

APRIL 8, 2011

In his groundbreaking new book, Brand Relevance : Making Competitors Irrelevant, David shows how any company can use the “brand relevance” strategy to achieve long-term, competitive success. Brand Relevance provides the tools companies need to generate innovative offerings that can create long-term financial success. About the Author.

Brand

Brand Aaker Six Sigma Short-term

To Create Long-Term Shareholder Value Start with Employee Satisfaction

Harvard Business Review

OCTOBER 12, 2011

Engagement with employees was poor; there was little internal communication and no surveys of employee loyalty or efforts to improve it. And, as many writers in this series argue, one of the chief means of fixing the system lies in focusing on the creation of long-term value. Measures of employee loyalty climbed steadily.

Long-term

Long-term Attrition Six Sigma Balanced Scorecard

Leadership Digital

Forget Brand Preference – Win the Brand Relevance War

To Create Long-Term Shareholder Value Start with Employee Satisfaction

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