Management Marketing ROI Wilde 
Strategy Driven
JUNE 26, 2020
Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.
Harvard Business Review
JANUARY 2, 2018
Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.
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Harvard Business Review
OCTOBER 1, 2012
So how do you empower your corporate innovators to bring their ideas to market? If Gerber's failed adult food business had been born outside of its existing organization, would the managers have distributed a product that looked like Gerber baby food? Little by little, they can turn a hypothesis about the market into proven results.
Harvard Business Review
NOVEMBER 7, 2011
billion market valuation. As a price strategy consultant, it's common for managers and sales people to enthusiastically pitch me on a strategy of "let's get them in the door with a big discount, they'll love our product or service, and then return to pay full price." Will Groupon's current business model generate wild future growth?
Harvard Business Review
MAY 30, 2017
After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.
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